Operations Lead. Co-founder.
I turn early-stage chaos into systems that actually work.
I'm an operations specialist with over a decade in tech and startups, and a co-founder of Kindy, a Montessori-inspired children's brand built from scratch. I'm drawn to the beginning of things: the messy, undefined stage where everything needs to be figured out and every decision matters.
My work sits at the intersection of structure and creativity, building the infrastructure that lets ambitious ideas grow without breaking. I care deeply about the work being purposeful, not just efficient.
Experience
2024 - now
Operations Director & Co-founder / Kindy
Kindy is a children's brand on a mission to raise capable, confident kids - one everyday moment at a time.
Built Kindy from the ground up, a Montessori-inspired children's brand creating home essentials that turn everyday routines into learning moments for toddlers and preschoolers. As co-founder and ops lead, I own the full operating stack: supplier relationships, product development, fulfillment logistics, and the systems that keep a lean, fast-moving brand running.
Kindy sits at the intersection of conscious parenting, early childhood development, and purposeful product design. My role is equal parts builder and operator: validating the market, shaping the brand, launching product lines, and building the infrastructure to grow without breaking.
The kind of work where you wear every hat before you can hand them off, and I've learned to love both the chaos and the clarity that comes from building something real.
📌 Building core operational systems
Built the operational foundation from scratch: cash flow tracking, inventory management, customer support, shipping logistics, and vendor coordination. Everything needed to run a consumer brand from day one.
📌 Customer service management
Set up the full customer service operation on Shopify, including processes for inquiries, returns, and refunds. Focused on making every interaction feel smooth and considered.
📌 Shipping and logistics
Streamlined shipping processes by selecting reliable carriers, negotiating competitive rates, and ensuring timely and efficient deliveries.
📌 Inventory & budget planning
Track inventory and cash flow in sync, planning order schedules around what the business can carry. Keeping things lean without running out.
2025 - 2025
Head of Compliance Operations / 3S Money
Brought in to streamline client onboarding for a high-growth fintech, improving operational efficiency and ensuring compliant client activation across multiple jurisdictions.
2020 - 2024
Operations Director / Seldon AI
Seldon AI is a company helping organisations deploy, monitor, and scale machine learning models.
Seldon is a British AI company helping enterprises deploy, monitor, and scale machine learning models. Backed by investors including Amadeus Capital, Bright Pixel Capital, and Cambridge Innovation Capital, Seldon raised 39M across multiple funding rounds and counts IKEA, Volkswagen, and Capital One among its clients.
As Operations Director, I worked closely with the CEO, CFO, and key stakeholders to build the operational systems, processes, and policies that supported Seldon's growth. I also led due diligence for the Series A and B funding rounds, working with legal advisors and investors to get the right things in place at the right time.
Barclays Entrepreneur Awards 2019 ‘Rising Star’
📌 Operational efficiency
Mapped and rebuilt workflows across teams, introduced automation where it made a real difference, and made sure operations were always one step ahead of the company's growth.
📌 International expansion
Oversaw entry into US and European markets, navigating payroll compliance, legal frameworks, and the operational complexity that comes with scaling across borders.
📌 Funding and investor relations
Led due diligence for Series A and B funding rounds, collaborating with legal advisors and investors to secure critical investments.
📌 Multi-department coordination
Helped different departments work together by improving communication and fixing logistical issues to keep projects on track.
📌 Cost optimisation
Reduced operating costs through supplier negotiations, resource allocation, and eliminating waste without compromising quality.
📌 Talent and HR systems
Built the HR infrastructure from the ground up, putting in place the policies, tools, and processes needed to attract and keep great people during a period of rapid growth.
2017 - 2020
Operations Manager / Seldon AI
I joined Seldon as the first dedicated operations hire, focusing on building the foundational systems to prepare the company for scaling.
📌 Building operations at Seldon
As one of the first operations team members at Seldon, I joined when the company had just 8 people. I began creating foundational systems and processes to support its growth, focusing on streamlining workflows, improving team communication, and establishing efficient operations to help scale the business effectively.
📌 Hiring key team members
Led recruitment for senior roles such as Head of People and VP of Product. Created HR policies and implemented tools to support hiring and employee management, ensuring the company was ready for growth.
📌 Brand repositioning
Managed the company's rebranding project, improving its market presence and customer engagement. Collaborated with design agency to develop and execute ideas that enhanced brand recognition.
📌 Event & community management
Organised and ran TensorFlow London, one of the city's leading ML community meetups, hosted at Rise London and sponsored by Google. Built the community to nearly 3,000 members with 80 to 100 people attending monthly talks.
📌 Building industry partnerships
Established partnerships with major organisations and hosted high-profile events, such as the TensorFlow London meetup sponsored by Google. Increased community engagement by 45%, boosting the company’s visibility.
📌 Cross-department support
Supported different departments, like marketing and finance, to help them work better together during a key growth period. Made sure everyone’s efforts were focused on the company’s goals.
2015 - 2017
Central Saint Martins / MA Innovation Management
Awarded a scholarship to study Innovation Management at Central Saint Martins, with a dissertation exploring the impact of AI. Gained hands-on experience through placements at Google Zoo, Pearlfisher, HereDesign, and EDF Energy, working across innovation strategy, trend forecasting, and brand development.
Internships at:
2011 - 2014
Publishing House “Santa“ / Marketing Project Manager
Publishing House Santa is a leading media company in Latvia, creating some of the most loved magazines in the country.
As Marketing Project Manager, I led marketing projects for the company’s five flagship magazines, overseeing campaigns from concept to execution. I developed annual marketing strategies in collaboration with editors and creative teams, ensuring alignment with the company’s goals while managing budgets and resources effectively. My responsibilities included coordinating sales campaigns, executing advertising initiatives across radio, TV, and print, and planning in-person events to drive engagement and boost sales.
This experience allowed me to spearhead impactful marketing strategies for some of the most influential magazines in Santa’s portfolio, contributing to their growth and strengthening audience connections.
